The vans with an unusual emblem: three wheaten ears under an inscription “Hlebodar”, which executed by Slavic print, and a slogan “Живіть смачно!” (“Live it is tasty!”) appeared in the Zaporozhye’s streets for the first time about five years ago. The citizens paid attention to it at once.
Similar emblem is on the packing with bakery production. So acquaintance of inhabitants of Zaporozhye to the new trade mark has begun. Has passed a few times and this mark begun to associate strongly at the townspeople (and later at inhabitants of region and other cities of the country) with bread. And not only with bread. Small loafs, rolls, bread sticks, spice-cakes, cookies, pies, pastries and many another things (in all more than 200 kinds of products) – that all are “Hlebodar”. Consumers have paid attention not only to quantity, but also on magnificent quality of the “Hlebodar’s” goods.
Today three from four loaves of bread eaten in Zaporozhye, are made by the trade mark “Hlebodar”. Three ears with wishes to live tasty are well-known in Melitopol, Energodar, Krivoy Rog, Dniepropetrovsk and at the Azov sea beach. The flour of this trade mark is presented in a trading network across all Ukraine. Today under the trade mark “Hlebodar” works the group of the enterprises, forming a technological chain by a principle “from a field – to a table”. Among them manufactures of perfect wheat, millers which on the modern equipment produce a flour of the first-rate quality, and is direct bakers.
And also divisions and the services which are releasing production and make a market research. The collective of these enterprises and the organizations works for the prosperity of trade mark “Hlebodar”.
Now in Zaporozhye works three baking enterprises. These enterprises make more than 200 names of bakery and confectionery production, and also a flour of the first-rate quality.
It is possible to tell without exaggeration, that this 1 trade mark was recognized not only at inhabitants of Zaporozhye, but also in all country. The trade mark “Hlebodar” has such awards as “The Best Trade Mark of Ukraine”, “For Faultless Quality of Productions and Service” and “The Supreme Test”
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